marketing automation Blog

5 reasons why not to manage your marketing activities with multiple software

Many communications teams still use multiple platforms to handle sales, marketing and customer service tasks, but how sustainable is it in the long term? We've collected 5 reasons why you should use only one software to manage your communications.

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How can CRM softwares reduce your operational expenses?

Businesses constantly need to improve customer experience to maintain their competitive advantage on the market. Customers are getting smarter by receiving more valuable information, therefore if we want to retain them, ingenious strategies are needed to be implemented. Besides customer, or ...

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How to manage marketing campaigns efficiently?

We hear the word campaign in almost every sentence related to marketing. There are unlimited ways to create marketing campaigns, but people forget the fact that campaigns are only successful when we make them at the right time. Nowadays, marketers tend to associate every marketing activity as a...

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AI & Machine Learning used in marketing automation

Some refer to AI simply as machine intelligence because in a conceptual sense it combines human intelligence with machines in order to enable them to perform tasks based on problem-solving rules and algorithms. Artificial intelligence is a broad concept that can range from rudimentary algorithms...

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Security challenges of marketing automation

Automation has become an essential part of marketing activities, customer information collected through automation tools can be considered as the company’s treasure box.

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