Grape Solutions Blog

What does IoT have for retail businesses?

The global Internet of Things retail market size is set to be worth $94 billion by 2025 as more and more retail businesses improve their customer experience with smart devices. With connected devices, businesses have access to more detailed information about their customers, enabling themselves...

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Benefits of using electric mobility innovations

Every year thousands of cities and millions of European citizens celebrate mobility during the European Mobility Week to raise awareness for environmentally sustainable solutions. A wide range of e-mobility technologies were implemented in the last few years, anywhere you go, you probably meet...

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How can CRM softwares reduce your operational expenses?

Businesses constantly need to improve customer experience to maintain their competitive advantage on the market. Customers are getting smarter by receiving more valuable information, therefore if we want to retain them, ingenious strategies are needed to be implemented. Besides customer, or ...

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How to manage marketing campaigns efficiently?

We hear the word campaign in almost every sentence related to marketing.  There are unlimited ways to create marketing campaigns, but people forget the fact that campaigns are only successful when we make them at the right time. Nowadays, marketers tend to associate every marketing activity as a...

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Did COVID-19 slow down or speed up Mobility developments?

When coronavirus appeared in 2020, many industries experienced a rapid drop down in productivity across the globe. Factories had to stop their production for a short period of time and the uncertain environment has created new challenges for different industries. The decrease in traffic forced...

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Effective omnichannel marketing campaign management

Omnichannel sales integrate distribution, promotion, and communication channels into one single platform. It provides a seamless shopping experience for the customers, no matter where, when or how they shop should it be on desktop, mobile or in-store.

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AI & Machine Learning used in marketing automation

Some refer to AI simply as machine intelligence because in a conceptual sense it combines human intelligence with machines in order to enable them to perform tasks based on problem-solving rules and algorithms. Artificial intelligence is a broad concept that can range from rudimentary algorithms...

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