Marketing automation
- OMNICHANNEL
- MARKETING AUTOMATION
- MARKETING SOFTWARE
- CRM SOFTWARE
- CRM
Top 5 CRM and Marketing automation trends in 2022
Today, on the 11th of January, we celebrate the International Day of Marketing. It is a perfect opportunity to highlight the importance of CRM and marketing software which is crucial in a company's life for saving time and money. Marketing is a rapidly changing business division; thanks to the rise...
- MARKETING AUTOMATION
- MARKETING SOFTWARE
- MARKETING CAMPAIGN
5 reasons why not to manage your marketing activities with multiple software
Many communications teams still use multiple platforms to handle sales, marketing and customer service tasks, but how sustainable is it in the long term? We've collected 5 reasons why you should use only one software to manage your communications.
- MARKETING AUTOMATION
- MARKETING SOFTWARE
- CRM SOFTWARE
- CRM
How can CRM softwares reduce your operational expenses?
Businesses constantly need to improve customer experience to maintain their competitive advantage on the market. Customers are getting smarter by receiving more valuable information, therefore if we want to retain them, ingenious strategies are needed to be implemented. Besides customer, or client...
- MARKETING AUTOMATION
- MARKETING SOFTWARE
- MARKETING CAMPAIGN
How to manage marketing campaigns efficiently?
We hear the word campaign in almost every sentence related to marketing. There are unlimited ways to create marketing campaigns, but people forget the fact that campaigns are only successful when we make them at the right time. Nowadays, marketers tend to associate every marketing activity as a...
- SOFTWARE DEVELOPMENT
- CUSTOM APPLICATIONS
- MACHINE LEARNING
- AI
- ML
- ARTIFICIAL INTELLIGENCE
- MARKETING AUTOMATION
AI & Machine Learning used in marketing automation
Some refer to AI simply as machine intelligence because in a conceptual sense it combines human intelligence with machines in order to enable them to perform tasks based on problem-solving rules and algorithms. Artificial intelligence is a broad concept that can range from rudimentary algorithms to...
- OPTIMA
- MARKETING AUTOMATION
- MARKETING SOFTWARE
- INBOUND MARKETING
- DATA DRIVEN MARKETING
Security challenges of marketing automation
Automation has become an essential part of marketing activities, customer information collected through automation tools can be considered as the company’s treasure box.
