Grape Solutions Blog

How can CRM softwares reduce your operational expenses?

Businesses constantly need to improve customer experience to maintain their competitive advantage on the market. Customers are getting smarter by receiving more valuable information, therefore if we want to retain them, ingenious strategies are needed to be implemented. Besides customer, or client...

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How to manage marketing campaigns efficiently?

We hear the word campaign in almost every sentence related to marketing. There are unlimited ways to create marketing campaigns, but people forget the fact that campaigns are only successful when we make them at the right time. Nowadays, marketers tend to associate every marketing activity as a...

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Did COVID-19 slow down or speed up Mobility developments?

When coronavirus appeared in 2020, many industries experienced a rapid drop down in productivity across the globe. Factories had to stop their production for a short period of time and the uncertain environment has created new challenges for different industries. The decrease in traffic forced...

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5G opens new opportunities to IoT app developers – 5G impacts on IoT

The Internet of Things (IoT) is developing rapidly and 5G supports this ambition even more. The progress of cellular and Wi-fi networks were limiting factors in IoT until 4G and now, 5G networks set to solve these problems. According to recent research, the global 5G IoT market size is set to grow...

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Effective omnichannel marketing campaign management

Omnichannel sales integrate distribution, promotion, and communication channels into one single platform. It provides a seamless shopping experience for the customers, no matter where, when or how they shop should it be on desktop, mobile or in-store.

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AI & Machine Learning used in marketing automation

Some refer to AI simply as machine intelligence because in a conceptual sense it combines human intelligence with machines in order to enable them to perform tasks based on problem-solving rules and algorithms. Artificial intelligence is a broad concept that can range from rudimentary algorithms to...

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Why is it worth using Robotic Process Automation (RPA)?

We’ve already mentioned that process automation became an essential part of businesses to maintain or increase competitiveness on the market. Robots are widely implemented in different kind of industries - such as Automotive, Finance, Banking, Manufacturing, Retail, Healthcare and so much more - to...

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Security challenges of marketing automation

Automation has become an essential part of marketing activities, customer information collected through automation tools can be considered as the company’s treasure box.

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Adaptive IoT platform at the core of enterprises

Most of us think of startups or research projects when hearing the buzzwords of machine learning or the internet of things. However, we already use them every day without even noticing it.So why not use them for making enterprise applications more efficient? More and more studies show that IoT...

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